Our Privacy Policy and Notice is also incorporated into these Terms by reference and constitutes a part of these Terms. By using the Website, you indicate that you understand and consent to the collection, use, and disclosure of your information as described in our Privacy Policy and Notice.

Your Safety and the Security of Your Personal Information

As with all information on the internet, we urge our users to proceed with caution to maintain their digital privacy. Our priority is your safety and security online. We only use the information you provide to us to provide you with the services we offer, and we will not ask you for information that is not required for our services. Please do not provide us with additional personal or health information if it has not been requested, and do not provide us with protected health information of any patient. If you provide us with personal information, such as uploading a photo or video to our social media or commenting on another user’s video, please make sure that your content does not include personal information that could be used to specifically identify you or those around you, such as full names, physical addresses or locations, passwords, or other personal information that is not available to the public.

Privacy Notice Regarding Email

Email sent to or from Derby City Pools is not encrypted, and this information is not secured. Clients of Derby City Pools will be provided with a secure means of communication when they request encrypted email transmission. If you email us you do so at your own risk and accept that risk and you release Derby City Pools from any liability arising from or related to any such unauthorized access.

While we maintain a variety of security procedures to help protect against loss, misuse, unauthorized access, disclosure, alteration, or destruction of the information you provide through the Website, no data transmission over the Internet or stored on a server can be guaranteed to be 100% secure. As a result, while we strive to protect your information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and cannot be responsible for the theft, destruction, or inadvertent disclosure of your information. Please see our Terms and Conditions  Terms and Conditions for additional information.

Americans with Disability Act Notice

If you have difficulty accessing or reading our pages due to a disability as we continue to build our site, please contact us at (502) 548-4800.

Collection of Information

We may ask you for some or all of the following types of information when you access various content or features of the Website or submit content, or directly contact us:

  • Contact information, such as name, email address, postal address, organization, and telephone number;
  • The contents of your message to us in any “Contact Us” form, email communication, or telephone call;
  • Online identifiers, such as Internet Protocol (“IP”) address, cookies, username, and password;
  • Information from social media and payment processor (such as PayPal) accounts;
  • Language preference
    Search queries; and
  • Correspondence and other information that you send to us.

We also may collect certain information automatically when you visit the Website, including:

  • Your IP address, which is the number automatically assigned to your computer whenever you access the Internet and that can sometimes be used to derive your general geographic area;
  • Other unique identifiers, including mobile device identification numbers (e.g., IDFA, Android/Google Advertising ID, IMEI);
  • Your browser type and operating system;
  • Your device characteristics;
  • Sites you visited before and after visiting the Sites;
  • Pages you view and links you click on within the Sites, including remembering you and your preferences;
  • Your device location and/or other geolocation information, including the zip code, state, or country from which you accessed the Sites;
  • Information collected through cookies, web beacons, and other technologies;
  • Information about your interactions with email messages, such as the links clicked on and whether the messages were received, opened, or forwarded; and
  • Standard Server Log Information.

We may use cookies, pixel tags, and similar technologies to automatically collect this information. Cookies are small bits of information that are stored by your computer’s web browser. Pixel tags are very small images or small pieces of data embedded in images, also known as “web beacons” or “clear GIFs,” that can recognize cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device. By using the Website, you consent to our use of cookies and similar technologies. You can decide if and how your computer will accept a cookie by configuring your preferences or options in your browser. However, if you choose to reject cookies, you may not be able to use certain online products, services, or features on the Website. You can get more information about Cookies and Tracking Technologies, and instructions on how to opt-out of these items, in our Cookie Policy.

Our Cookie Policy

UPDATED EFFECTIVE DATE: February 1, 2025

Derby City Pools (“us,” “we,” or “our”) uses cookies on derbycitypools.com its subdomains, and their associated web pages (the “Site”). By using the Site, you consent to our use of cookies as set forth in this policy. Our Cookie Policy explains what cookies are, how we use them, how third-parties we may partner with may use cookies on the Site, your choices regarding cookies, and how you can manage them. Depending on your jurisdiction, you may have opt-out or opt-in options for cookies on your device.

What are cookies?

A “cookie” is a small piece of information stored on your device when you visit a website. The cookie means that the Site will remember you and how you’ve used the Site every time you come back. A cookie can be a “persistent” or “session” cookie. A “persistent” cookie will remain for a period of time set for that cookie or until you delete the cookie, depending on your browser settings. A “session-based” cookie is allocated only for the duration of your visit to our website and automatically expires or erases when you close down your browser. First-party cookies originate from the same domain as the website you’re currently visiting (in this case, derbycitypools.com). Third-party cookies originate from a domain that’s different from the website being visited. For example, when you visit our website, we may link to another company’s website, like Facebook or YouTube. We don’t control how these third parties use their cookies, so we suggest you check their website to see how they’re using them and how you can manage them.

If you want to know more about cookies generally, head to aboutcookies.org or allaboutcookies.org
Please note: these links are not operated by us, and may open a new window or browser tab.

How we use cookies

We use cookies to do several things. For example, cookies are used to enable certain functions of the Site, enhance security, improve functionality of the Site, remember your preferences, or count the number of people looking at a website. We also use them to keep track of what you’ve done on the Site, and they may be used by third parties to make online advertising more relevant to you.

We receive data from you as part of the communication connection itself through the standard electronic greeting between your computer and our servers. This information often consists of network routing (where you came from), equipment information (browser type), Internet protocol address, date, and time. Other parts of the Site use cookies (including signup forms) to collect information about your use of the site and to facilitate return visits. Cookies on the Site may collect the following information: a unique identifier, user preferences, and profile information used to personalize the content that is shown.

Cookies themselves don’t hold personally identifiable information (“PII”). They only have a unique alphanumeric identifier that sits on your browser. And in many cases, we won’t be able to link the information we collect by using a cookie back to you. They can, however, enable us to link that information back to you and your personal information, for example, when you log in or choose to register for a service, white paper, or newsletter.

We may also engage third parties (for example, Google Analytics) to track and analyze non-personally and personally identifiable website data and for those third parties to provide advertisements. To do so, we may permit third parties to place cookies on devices of users of our Site, where permitted by law, and subject to your right to opt-out through the Site. We use the data collected to help us administer and improve the quality of the Site and to analyze Site usage. Such third parties may combine the information that we provide about you with other information that they have collected. These third parties are required to use your information in accordance with this Cookie Policy and the Privacy Policy and Notice. We will record all such disclosures and will use reasonable efforts to ensure that such third parties do not use your PII for any purpose that is not expressly provided for herein.

We’ve put our cookies into the following categories or “types,” to make it easier for you to understand why we need them:

  • Strictly necessary – these are used to help make our Site work efficiently.
  • Performance – these are used to analyze the way our Site works and how we can improve it.
  • Functionality – these help to enhance your experience by doing things like remembering if you have created an account or donated to us before.
  • Advertisement – these are used to share some information with third parties who we advertise with, so we know how you’ve reached our Site. We can also use cookies to identify the parts of the Site that you are interested in. We then use this information to show you advertisements and pages we think may also be of interest to you, to tailor how we communicate with you, or to tailor the contents of the communications we send to you. If you prefer, you can opt-out of these. Tailoring of content means it includes information reflecting the interest you’ve shown in the content of our web pages or offers or promotions that we think may interest you, and to improve how we respond to your needs.

In addition to the cookies we use on our Site, we also use cookies and similar technologies in some emails and notifications we send to you. These help us to understand whether you have opened the email and how you have interacted with it. If you have enabled images, cookies may be set on your computer or mobile device. Cookies will also be set if you click on any link within the email.

Cookies and You

To sign up for information or services with Derby City Pools, you must have cookies enabled on your internet browser. Some of the more popular browsers (and links to manage your cookies on each) are:

  • Internet Explorer
  • Firefox
  • Safari
  • Google Chrome

Additional information on controlling and deleting cookies, including on a wide variety of browsers, is also available at allaboutcookies.org.

If you choose not to enable cookies, you will still be able to browse our Site, but it will restrict some of the functionality of our Site and what you can do.

Controlling your cookies

You may have various user settings that will allow you to control how cookies are used on your device. You can set your web browser to alert you when a cookie is being used. You can also get information on the duration of the cookie and what server your data is being returned to. You then can accept or reject the cookie. Additionally, you can set your browser to refuse all cookies or accept only cookies returned to the originating servers.

You can opt-in or out of cookies at any time – except strictly necessary cookies (these are used to help make our website work efficiently).

You also can enable or disable cookies in your browser. If you wish to restrict or block the cookies set by any website, including ours, you can do this through the web browser settings for each web browser you use, on each device you use to access the internet.

Some services may not function or may have more limited functionality if your web browser does not accept cookies. However, you can allow cookies from specific websites by making them ‘trusted websites’ in your web browser.

If you wish to opt out of cookies across different advertising networks, the Network Advertising Initiative website – www.networkadvertising.org – has more information and guidance.

If you don’t wish to accept cookies from one of our emails, you can choose not to download any images or click on any links. You can also set your browser to restrict cookies or to reject them entirely. These settings will apply to all cookies, whether included on websites or in emails. Depending on your email or browser settings, cookies in an email may sometimes be automatically accepted (for example, when you’ve added an email address to your address book or safe senders list). For more information, refer to your email browser or device instructions.

Use of Information

We may use information that we collect through the Website or in person for a variety of purposes, including to:

  • Operate and improve our Website, products, information, and services;
  • Understand you and your preferences to enhance your experience and enjoyment using our Website, products, and services;
  • To perform our contractual obligations with you and with others;
  • Respond to your comments and questions;
  • Provide and deliver products, information, or services you request;
  • Send you information, including emails, newsletters, confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages;
  • Communicate with you about upcoming events and news about products, information, and services offered by Derby City Pools or our affiliates;
  • Link or combine with other personal information we get from third parties, to help understand your needs and provide you with better service;
  • Comply with a law, court order, or other judicial or administrative processes;
  • Protect, investigate, and deter against fraudulent, unauthorized, or illegal activity; and
  • As otherwise described to you at the point of collection or pursuant to your consent.

Sharing of Information

We are committed to maintaining your trust, and we want you to understand when and with whom we may share the information we collect.

  • Corporate Parents, Partners, and Affiliates. As applicable, we may share your information with affiliated entities for a variety of purposes, including research, business, operational, and marketing purposes.
  • Service Providers. We may share your information with service providers that perform certain functions or services on our behalf (such as host the Website, manage databases, process data, third-party payment processors (like PayPal), perform analyses or send communications for us).
  • Other Parties When Required by Law or as Necessary to Protect the Website. We may disclose your information to third parties in order to: protect the legal rights, safety, and security of the Derby City Pools, affiliates, and the users of our website; enforce our Terms and Conditions; prevent fraud (or for risk management purposes); and comply with or respond to law enforcement or legal process or a request for cooperation by a government entity, whether or not legally required.
  • In Connection with a Transfer of Assets. If we sell all or part of our business, or make a sale or transfer of assets, or are otherwise involved in a merger or business transfer, or in the event of bankruptcy, we may transfer your information to one or more third parties as part of that transaction.
  • Other Parties with Your Express or Implied Consent. We may share information about you with third parties when you consent to such sharing (e.g., if you use a link to share an article from Derby City Pools to social media, or if you ask us to provide your information to a third party).
  • Aggregate Information. We may disclose to third parties information that does not describe or identify individual users, such as aggregated website usage data, demographic reports, or research results. This information is not considered personal information.

In addition, we may allow third parties to place and read their own cookies, web beacons, and similar technologies to collect information through the Website. For example, our third-party service providers may use these technologies to collect information that helps us with traffic measurement, research, and analytics.

Please note that you may need to take additional steps beyond changing your browser settings to refuse or disable some of these technologies. If you choose to refuse, disable, or delete these technologies, some of the functionality of the Website may no longer be available to you. You understand that when you use the Website, these analytics providers may collect information related to your use of the Website. You may have more options in our Cookie Policy.

Response to “Do Not Track” Signals

Do Not Track (“DNT”) is a web browser setting that requests that a web application disable its tracking of an individual user. When you choose to turn on the DNT setting in your browser, your browser sends a special signal to websites, analytics companies, ad networks, plug-in providers, and other web services you encounter while browsing to stop tracking your activity. However, because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, we currently do not take action in response to these signals. Learn more about Do Not Track.

International Transfers of Information

If you are visiting the Site from a location outside of the United States, your connection will be through and to servers located in the United States. All information you receive from the Site will be created on servers located in the United States, and all information you provide will be maintained on web servers and systems located within the United States. Your information, including your Personal Information, may be transferred to – and maintained on – computers located in the United States. The data protection laws in the United States may differ from those of the country in which you are located, and your information may be subject to access requests from governments, courts, or law enforcement in the United States according to laws of the United States. Your consent to this Privacy Notice, followed by your submission of your information represents your agreement to the collection, storage, processing, and transfer of your information in and to the United States, or other countries and territories, pursuant to the laws of the United States.

Derby City Pools will take all the steps reasonably necessary to ensure that your Personal Information is treated securely and in accordance with this Privacy Notice and no transfer of your Personal Information will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Your Choices Regarding Your Personal Data

If you receive emails or other communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the email you receive, or by contacting us directly at our contact information below. If you opt-out, we may still send you non-promotional emails, such as emails about our ongoing business transactions (such as a donation receipt). We ask that you keep your information updated, and you may request changes or updates to your personal information by sending a request to us at info@derbycitypools.com Users in certain jurisdictions may have additional rights, as outlined below.

Privacy Notice Regarding SMS Communications

Consent to Receive SMS Communications

By providing your phone number to Derby City Pools, you expressly consent to receive SMS messages from us regarding appointments, services, promotions, and other information related to your interaction with our organization. These messages may be sent using an automated system or a manual system for contacting you. Consent is not a condition of purchase, and standard message and data rates may apply based on your carrier plan.

How to Opt-Out of SMS Communications

You can opt out of receiving SMS messages at any time by replying “STOP” to any message you receive or by contacting us directly at (502) 548-4800. After you opt out, we may send you a final confirmation SMS to confirm your choice. Opting out of SMS messages will not affect other communications you may receive from Derby City Pools, such as emails or postal mail, unless you also opt out of those separately.

Accuracy and Responsibility for SMS Consent

It is your responsibility to provide accurate and up-to-date contact information. By providing your phone number, you affirm that you are the primary user of the number provided or have explicit permission from the primary user to receive messages on their behalf. If your number changes or you are no longer the primary user, you must notify us immediately to avoid unintentional communications.

SMS Data Collection

When you engage with SMS communications, we may collect data regarding your interaction, including the time and date of messages, your responses, and any other information necessary to provide you with the intended service. This data is subject to the same protections outlined in this Privacy Notice.

Third-Party Providers

We may use third-party service providers to send SMS messages. These providers are contractually obligated to protect your information and use it only to facilitate SMS communications on behalf of Derby City Pools.

Your Data Protection Rights Under the General Data Protection Regulation (GDPR)

If you are a resident of or located within the European Economic Area (“EEA”), you have certain additional data protection rights. These rights include:

  • The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Information by contacting us at the contact information below.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Information.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable, and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where Derby City Pools relied on your consent to process your personal information.

Legal Basis for Processing Personal Information Under GDPR

In most instances, Derby City Pools is a controller of Personal Information; however, in some instances, Derby City Pools may be a processor of Personal Information. Derby City Pools’s legal basis for collecting and using the Personal Information described in this Privacy Notice depends on the Personal Information we collect and the specific context in which we collect it.

Derby City Pools may collect or process your Personal Information because:

  • We need to provide a service to you;
  • You have given us your consent to do so;
  • The processing is in our legitimate interests and it is not overridden by your rights; or
  • To comply with the law.

Retention of Information

Derby City Pools will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Notice. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your Information to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

Derby City Pools will also retain Personal Information and usage data for internal analysis purposes. Usage Data is data collected automatically either generated by the use of the Site or from the Site infrastructure itself (for example, the duration of a page visit). Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Site or we are legally obligated to retain this data for longer periods.

Disclosure of Personal Information

Disclosure for Law Enforcement – Under certain circumstances, Derby City Pools may be required to disclose your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g., a court or a government agency).

Legal Requirements

Derby City Pools may disclose your Personal Information in the good faith belief that such action is necessary to:

  • To comply with a legal obligation;
  • To protect and defend the rights or property of Derby City Pools;
  • To prevent or investigate possible wrongdoing in connection with the Service;
  • To protect the personal safety of users of the Service or the public; and/or
  • To protect against legal liability.

Exercising Your Rights Under GDPR

If applicable, you may exercise any of your rights under the GDPR by submitting a verifiable data subject request to us by using the details in the Contact Information section below. You may make a request related to your personal information or on behalf of someone for which you have authorization. You must include your full name, email address, and attest to the fact that you are a citizen or resident of the EEA by including your country of citizenship or residence in your request. We may require you to confirm your identity and/or legal standing for the request as well as your residency in the EEA in order to obtain the information. We will respond to your request within 30 days or let you know if we need additional time.

Please note that we will ask you to verify your identity before responding to such requests, and we may deny your request if we are unable to verify your identity or authority to make the request.

Should you wish to raise a concern about our use of your information (and without prejudice to any other rights you may have), you have the right to do so with your local supervisory authority; however, we hope that we can assist with any queries or concerns you may have about our use of your Personal Information first by contacting us at (502) 548-4800. For more information about GDPR, please contact your local data protection authority in the EEA.

California – Shine the Light Act – Third-Party Marketing

California Civil Code Section 1798.83 permits California residents to request information regarding the disclosure of their personal information to third parties for the third parties’ direct marketing purposes. At this time, Derby City Pools does not share any personal information with third parties for their direct marketing purposes.

Social Networking Services

Derby City Pools may work with certain third-party social media providers to offer you their social networking services through our website. For example, you can use third-party social networking services, including but not limited to Facebook, Twitter, and others to share videos and other information about your experience on our website with your friends and followers on those social networking services. These social networking services may be able to collect information about you, including your activity on our website. These third-party social networking services also may notify your friends, both on our website and on the social networking services themselves, that you are a user of our Website or about your use of our Website, in accordance with applicable law and their own privacy policies. If you choose to access or make use of third-party social networking services, we may receive information about you that you have made available to those social networking services, including information about your contacts on those social networking services.

Policy Updates

This Privacy Notice may be revised from time to time as we add new features and services, as laws change, and as industry privacy and security best practices evolve. We display an effective date on the policy in the upper left corner of this Privacy Notice so that it will be easier for you to know when there has been a change. If we make any material change to this Privacy Notice regarding use or disclosure of personal information, we will provide advance notice through the Website. Small changes or changes that do not significantly affect individual privacy interests may be made at any time and without prior notice. If you are concerned about how your personal information is used, please visit our Site often for this and other important announcements and updates.